The Best British First Date

The Best British First Date New research from dating app Once shows what makes the perfect first date

Key findings:

  • Meeting for drinks, going for a meal and going on a walk are top three dating activities

  • 1/4 of Brits would choose Nando’s when picking a restaurant for a first date

  • 2/3 of women think the first date bill should be split 50/50

  • 84% of male respondents would seal a successful first date with a kiss

    London, 18 July 2016: In a technosexual society, it is increasingly hard for young Brits to secure themselves a quality date, let alone know how they measured up against the hook-up culture that’s been adopted. Latest consumer research commissioned by Once - the ‘one- match-a-day’ dating app that uses human matchmakers to pair serious singletons looking for a long-term relationship – can now reveal the ‘ideal first date’ that will more likely lead to lasting love.

Going for a meal, meeting for drinks or going for a walk are respectively the three most popular activities for a first date – with over half of people surveyed voting a meal in a restaurant as first. Of the respondents, surprisingly over two thirds then stated that they would go to a chain restaurant for a first date with the most popular choices being; Frankie & Benny’s (33%), Pizza Express (27%) and Nando’s (25%).

When meeting up with a potential partner, Brits take on average 11 minutes and 36 seconds to judge someone – meaning you don’t have long to make a good first impression! This reflects in the importance of a strong dating profile, if you have passed the test with your potential partner on an app and they’ve asked you / agreed on a date, the pressure is on for you to prove your personality and attractiveness equally in person. Just under a quarter (23%) of single respondents said it takes them up to 60 seconds…picky!

Both sexes agreed getting too drunk would be a turn off with 3 in 5 (63%) women and 2 in 5 men (43%) agreeing this is unlikely to lead to date number two. According to the research the worst things you could do (after being drunk) on a date with a woman that would put them off are; flirting with a waitress/waiter (54%) and having bad teeth (56%). For men, if their date checks their mobile phone (44%) or talks about an ex (44%) this is a big turn off. Nearly 1 in 5 Brits (17%) would be put off a partner by their political preference and a quarter of people (25%) don’t rate cheesy chat up lines on a first date. 2 in 5 women are put off by a late date and almost half of the female population (46%) are put off by dirty and un-ironed clothes!

Intriguingly, when it comes to paying the bill at the end of the date, over half of singletons (59%) think that the bill should be split 50/50. Two thirds of women are happy to divide the cost of a romantic meal or round of drinks, but half of men (51%) still think it is their responsibility to pay on the first date – only 3% of those surveyed agree that the first date bill should be picked up by the woman.

“I think these figures on paying are the most interesting statistics to come from our research on British first dates,” said Jean Meyer, Founder on Once, “Society is changing all the time and it looks like the tradition for the man to always fork out on a first date is no longer an expectation from women. Interestingly the cities that agreed most for a 50/50 bill split were London, Brighton, Birmingham, Manchester and Plymouth – which correlates to our busiest audience of Once users – it seems we must have very modern users!”

When it comes to getting physical, Brits aren’t very reserved – 4 in 5 of us would seal a first date with a kiss, and it takes 2-3 dates on average before a single Brit would consider sleeping with the person.

Meyer concluded: “Dating apps have become an overcrowded place with most focusing on hook ups, but that shouldn’t make it harder to find someone – it should be easier if you narrow your dating downloads to the right apps where people are genuinely looking for love!”

About Once Launched in October 2015 (2016 in the UK), Once is a slow dating app that focuses on quality over quantity by picking the perfect matches for you every day at noon! With more than six million users in seven countries, and nine million dollars raised to date, Once is the clear leader of serious mobile dating in Europe. Because finding true love takes time, Once offers meaningful matches in a world of countless swipes.

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