Introducing a new digital dating experience for women

Introducing a new digital dating experience for women. Once launches rating feature to combat millennial dating problems #RateYourDate

London, 01 February 2018: Catfishing, ghosting, fake photos, pre-date stalking and stranger danger. Sadly terms that all digital daters are over-familiar with, particularly millennial women. But it’s 2018, and it’s time to call bluff on these toxic dating hurdles.

From today, Once’s female users will be able access a rating system feature that enables them to review their conversations, dates, and accuracy of the pictures of the men they date.

Jean Meyer, Founder at Once says: “I believe this feature addresses the current issues found with dating apps. We want to ensure that our users can expect to meet the same person in real life that they are speaking to on our app - it removes issues with authenticity and the illusive barriers that are all too common.

This new feature gives women the power to: Rate the conversation - Do you like how the conversation is going - are you planning on going on a date soon?
Give feedback on the date - How would you rate your date out of five stars? Are you likely to see him again, and why? Rate the accuracy of the photos - Does he look like his photos in real life - worse, the same, or better?

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enter image description here enter image description here The full extent of these new features are only available to female users. Reviews will be verified by Once’s in-house team before being published on a male user’s profile, for other women to see. These quality checks will ensure no defamatory, abusive or offensive reviews are published.

It’s time to be honest though ladies; men will also however have the ability to rate a women’s picture who they have dated - which will eliminate the abundance of photoshopped, inaccurate and fake images filling dating profiles.

The launch comes at a time when society’s perception of women and their safety is rightly challenged in light of the #MeToo movement.

Clémentine Lalande, co-CEO at Once comments: “I am appalled at some of the experiences my girlfriends have endured whilst looking for a partner online. Everything from unsolicited genital pictures through to outright sexual harassment. In 2018, it is time for women to feel protected and safe. This equally applies to dating - whether online or in the real world. Once’s new feature will empower women, and means our pool of male users, and their profiles, are more genuine and trustworthy.”

Jean adds: “Once is a women-first dating app. We exist to connect people and help them to find love online. We have to take responsibility for what actually happens during a date and our new rating system will do exactly that. This innovation will not scare genuine men who use dating app appropriately. I believe it will encourage more positive behaviours from men whilst seeking a partner online.”

Once launched in the UK in 2016 and now has over six million users. It is proud to be the market leader in ‘slow dating’, offering its users a quality over quantity approach with just the one match each day at 12noon.

Furthermore, the insights from reviews, ratings and questions to users will make Once the first dating app that is able to successfully track how many of its daily matches actually lead to physical dates.

About Once Launched in October 2015 (2016 in the UK), Once is a slow dating app that focuses on quality over quantity by picking the perfect matches for you every day at noon! With more than six million users in seven countries, and nine million dollars raised to date, Once is the clear leader of serious mobile dating in Europe. Because finding true love takes time, Once offers meaningful matches in a world of countless swipes.

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